On-Page SEO: Introduction and Its Basics
You might know people who have just started blogging and there are many who are already running their own sites, while they don’t know what SEO is and how is it implemented.
SEO simply stands for Search Engine Optimization. This is the actual groundwork that helps you construct your web pages and apply certain techniques in order to get as high ranking as possible in the search engine result pages. The higher your pages are ranked on Google/Bing etc. result pages, you are more likely to get more potential traffic.
Now, SEO can be split up into two broad categories; On-Page SEO and Off-Page SEO.
On-Page SEO refers to all the things that can be done ON your website with the motive of ranking higher. Page titles, internal linking, meta tags, and descriptions etc. are some of such tasks.
Off-Page SEO refers to the things that can be done directly OFF your website with the aim of ranking higher. Article submission, forum, blog marketing, social networking etc. are some of these tasks.
Importance of On-Page SEO
On-Page SEO comprises of all the components of SEO that can be controlled by you in the best and effective manner. If you own a website, you can simply control the technical issues and the quality of the content by yourself. If you can develop an awesome website, it is sure that it will start ranking. By focusing on on-page SEO, it is obvious that your off-page SEO strategy will be a success. Link building with a crappy site is considered to be a very tough task.
Have a look at the following points that will explain to you about the basics.
On-Page SEO Basics You Must Know
- Choose the Right Set of Keywords
It is very important for you to know the importance of keyword research. Not only this but choosing the right set of keywords is also necessary as it helps in targeting your Internet marketing. Keyword research is the very first and important step in any Digital marketing campaign and also for the On-Page SEO. Selecting the right kind of keywords is a very crucial job as it attracts the potential targeted audience to your web pages.
- Choose Good Domain Names
Another important element in your On-Page SEO strategy is the correct choice of domain names for the websites. Your domain name must be able to represent what your website is all about. Other important points related to domain names include:
Consistent Domains- Whether the users type www.abc.com or abc.com, both should retort in the correct manner and display your website.
Old School Domains- Old domains can be better than the most recent ones. Earlier people used to choose www.example.com as their domain name and now this has been modernized to www.exmpl.com. Users are likely to make mistakes in such domain names.
Keywords in Page URLs- At the time of creating categories, page or post names, it becomes better to use complete keywords while assigning URLs. This further helps in ranking better in the searches.
- Optimize Your Meta Data
Optimization of every page in your website is important in order to make it more search engine friendly by using both the content and meta data, out of which title tags and meta descriptions being the major ones.
Title Tags: The title tags of every web pages are like text advertisements for that particular page that potential readers will initially see in their browsers well before the actual page loads completely. By making the title tags more descriptive, the users will find it more interesting to see what all is covered in your web page. An ideal title tag must be of 50-60 characters.
Meta Description: The meta description is actually a summary of the content found in a particular web page that appears at the time of search results. Don’t make a mistake of creating a generic meta description and roll it on all your web pages.
- On-Page SEO for Different Kinds of Results
On-Page SEO must be targeted on the text content of your web pages and also on other media components that appear in various kinds of search results. These may include video, images, and other non-text content, that must be optimized in order to make them visible by the Search engine web crawlers. File names and Alt text are the best practices involved.
File Names: Make use of descriptive names for the image files, preferably the ones related to your main keyword.
Alt Text or Alt Tags: Along with the short description of your image, this attribute must be filled up. These tags will be used by Search Engine web crawlers to identify the image. With the use of Alt Text attribute, the optimization of the image can be done.