It is pretty common to receive emails from companies you subscribed to ages back. You may have forgotten about them. But they have your email in their mailing list, and they’ll continue to send you emails in hopes that you’d one day click on the link they want you to.
Email marketing is a successful marketing tactic that businesses have been using for a long time. Time has not made this marketing tactic irrelevant. All the small-scale and large-scale companies use email marketing to reach more people and increase sales.
If you’re a new business or want to know how to increase the ROI from email marketing, you have to understand how to write solid emails that bring results. Often companies don’t focus on writing high-quality emails. This is a big mistake that is stopping them from growing.
So, in this blog, we’ll tell you 12 tips that will help you achieve more success with email marketing.
Write When You Have Some Valuable Information
It is so important to differentiate when you only want to send an email for the sake of sending an email, or you actually have some valuable information to share. Differentiating between the two will save you time and effort in writing unnecessary emails.
You have to start valuing your users’ time, and the best way to do it is by sending them emails when you have something that will help them. Unnecessarily sending emails so you can have more engagement will only backfire and damage your business.
The emails you write to your users must clearly tell them that it’s a part of the marketing. Don’t keep them in the dark. If you think you can get away with sneaky ways to trick them into buying your products or service, think again.
You have to clearly tell them your intentions from the get-go so that they don’t feel misled. And if they feel deceived, they’ll abandon your business in no time.
Reward People With Some Information
Someone read the entire mail you sent. Aren’t you going to reward them something for spending time reading?
If you’ve been writing plain promotional emails until recently, now is the time to change it and make your users feel valued. The great news is that making them feel valued is not too hard.
You can provide them with a piece of information or tell them an interesting fact that they may not know. Most popular companies use this trick, and you also must start using it to bring positive results.
When a person reads something, they’ll immediately find the numbers in the text. It happens because our brains are programmed in a way to look for different things.
You can start using numbers in your emails to grab the users’ attention. An even better way to use the power of numbers is by writing the most vital part of your email above or below it. That way, you won’t have to worry about the users missing the main information.
Write Short Sentences
Emails are not research papers. So, don’t make them like one.
Your emails have to be simple and easy to read. They have to put a message across clearly. Writing long paragraphs and complex sentences will make it hard for users to understand why you wrote an email.
If you can’t keep the sentences short because they won’t make sense if you do, we recommend that the most vital parts must be kept short.
Learn From The Best
There is nothing bad in learning from the best in the industry. They have refined their tactics over time, and if you genuinely want to learn, you must look at what they do best.
Subscribe to authority brands in your niche. When they send you an email, observe how they ask questions, tell important details, open and close the email.
Note down the things that you can use in your email. After some time of using the things that work for you, you’ll start improving, which will help your business.
Ask Genuine Questions
In your emails, you must not be the only one talking. You have to ask some questions from users so that they know you care about them.
What’s the point of a business if it doesn’t pay any attention to what people think?
If you haven’t been asking questions from users, now is the right time. Ask them genuine questions that will help your business understand their problems and concerns.
If you take care of your users now, you’ll have a loyal audience in the future. And having a loyal audience is every company’s goal.
Address Email Readers As ‘You’
Coming off as friendly is so crucial if you want to achieve success in email marketing. No user likes when someone is too formal that they feel they’re appearing in an interview.
Most people open emails at the start of their day or after they’ve come home from work. During both these times, a person is in a relaxed state of mind. And when they receive an email that reminds them of their office, they’re more likely to close it.
So, we recommend you address the users as ‘you’ so that your brand comes off as friendly.
Tell The Benefits
In your marketing emails, you want to make sure that you don’t directly sell your products. Keep all the product details on the website and tell its benefits to users.
When people know about a product’s benefits, they’re more likely to make a buying decision. No one likes advertisements that have the only goal of selling. Brands and businesses these days have to connect with the users and create a relationship.
Write In An Informal Tone
It is okay that you want to be perceived as a professional brand. For that, you may use formal language, thinking users will find it appealing. But that’s not how it happens nowadays. These things may have worked in the past, but now people have changed, and so have their preferences.
Even the big brands write in an informal tone over all the channels. It has helped them have a stronghold in the market. So, we recommend you start doing it because you’ll miss out on capitalizing on a large audience if you don't.
Write Short Emails
Remember that your emails are not blogs. So, you want to avoid writing too much information in them. People are going to ignore the excess information anyways. So, you shouldn’t put unnecessary effort into something.
Next time, we want you to write an email as you usually would (considering all the points in this blog). After you’ve written it, get down to the real business of removing the unnecessary content. It is so vital because when you read what you wrote after some time, you realise that your email would still make sense if you removed some content.
Nowadays, no one has the time or patience to read long emails that take forever to scroll. In today’s fast-paced lives, people want as much information in a short time. If your business doesn’t work on it, your competitors will. Eventually, you’ll have to make the change.
Don’t Overuse Their Name
Psychology says that you can be different from everyone else and grab a person’s attention when you say their name. It is because people love hearing their names. It creates a feeling of friendliness and trust. And over the internet, both of these things are vital for a brand.
You may have read several emails where you were addressed by your name. We know you felt how caring the company was that they took the time to write your name. You would’ve had a great impression of the company had they not repeatedly used your name to the point that it started becoming creepy.
If you’ve been in such a situation, we want you not to make other people feel this way. You can simply avoid it by using their name at the start, once in the middle, or at the end. Anything more than that can make your business seem untrustworthy. And you sure don’t want that to happen.
Email marketing is one of the oldest marketing tactics that has helped businesses achieve excellent results in the past and present. It doesn’t cost much, and the Return on Investment (ROI) is better than others.
In this blog, we discussed 12 tips to achieve success with email marketing. We covered the most useful tips to help you write better emails to your users to convert them into customers. We promise that after some time of practicing them, you’ll start seeing exceptional results.
Bookmark this page for referencing it in the future.