Content is the number one thing your website ranks for. Without working on content, you can’t expect to appear in the search results. In today’s time, different forms of content are becoming popular. The content written some years back is suddenly becoming irrelevant.
What’s the solution if your website is some years old and suffering from this problem?
Content repurposing is the solution. The term means that the old content on your website can serve a different purpose in the present world. We feel it has become essential to know what content repurposing is because it is the solution if a business wants to keep up with the ever-evolving trends in content.
So, we’ll tell you everything about content repurposing in this blog. We’ll cover everything from how you can do it to the benefits your business can get.
Without further delay, let’s start with the topic.
How Can You Do It?
The first thing we want our readers to know is the different ways you can use the existing content on your website.
Convert Webinars Into Videos
These days, webinars are becoming increasingly popular. COVID-19 was a major factor that forced the world to turn to webinars. That’s because people had to attend meetings, conferences, but the only option they had was to participate in them online. They became a massive success during the lockdown period.
But the thing with webinars is that there are limited people who can attend them. There are a limited number of people who can join a webinar. Other than those who registered for it miss out on the information they could gain from the webinar.
If you want your business and website to grow, you have to take care of everyone. So, you must make sure to convert the webinars into videos. That way, everyone who missed out on the webinar, either because they didn’t have time or didn’t know about you, could benefit from the information.
Convert Data Into Case Studies
If you’ve been on the internet for some time, you’ll know the importance of analyzing data because it helps drive more sales and traffic. Those who don’t analyze miss out a great deal on vital information that can help their business grow.
But after the analysis is done, most people don’t use the data. If we think in terms of content repurposing, you can convert the data into case studies and showcase it on your website. Doing this will be excellent because people love reading statistics, and they’ll appreciate that you put in the effort in compiling all the information.
Convert Blog Posts Into Ebooks
Some years back, ebooks were introduced, and they brought a massive change in how people read books. Most people shifted from physical books to ebooks because they didn’t have to carry multiple books if they had to go somewhere. With ebooks, all that people have to carry is their smartphones.
Nowadays, there are devices like Amazon Kindle that are entirely dedicated to ebooks. So, you can know that ebooks have indeed become a vital part of today’s world. Moreover, for reading them, one doesn’t need an internet connection.
It is an excellent opportunity for your business. You can convert the blogs on your website into ebooks. Let’s explain this with an example- if you have a Digital Marketing agency and have multiple categories like Content Marketing, SEO, SMM and others. You can pick any of these categories and create a comprehensive guide. People will appreciate it because they’ll get all the information in a single ebook.
Convert Ebooks Into Blog Posts
This point is the opposite of what we talked about in the previous point. If you’ve created an ebook with in-depth information about a topic, you can easily convert it into blog posts. It is because not everyone will prefer reading an entire book. There will be some people who’d like to get information in chunks.
So, for those kinds of people, you should create blog posts.
Convert Blogs Into Podcasts
In recent years, the trend of podcasts has grown. There are numerous people like Joe Rogan who have millions of subscribers, and all they focus on is podcasts.
The reason for the increased popularity of podcasts is because many people don’t like reading blogs. They feel it’s tiring and because of it may miss out on information. But the podcasts are entirely different because you can listen to them while resting or doing other activities.
No other form of content brings with it this level of freedom. So, we highly recommend that you repurpose your old blog posts into podcasts. Once you start doing this, you’ll suddenly see an increase in the number of website visits and conversions.
Why Must You Do It?
Now that we’ve covered how you can do content repurposing, it is time to know why you must do it. It is essential to know the ‘why’ because it will give you more reasons and understand the outcomes your business can get from it.
Reach More Audience
It is not necessary that when you created a particular blog post, all your present audience read it or not. Millions of users discover the internet every day. And out of that massive number, some will find your website.
The new audience will only see your recent content unless they search for something on your website. Most people won’t put in effort in searching for something. So, you should repurpose your content so that your new users know the gem content they missed out on in the past.
Better For Your Website's SEO
Although there’s a debate that’s going on about whether more content helps rank your website or quality content does. We feel you don’t have to worry about it if you’re already offering quality because you can easily increase the quantity when you repurpose the content.
Apart from the content’s quantity on your website, another thing helps improve your website’s SEO. And that is user retention. Websites need to increase user retention because if they don’t, the bounce rate will increase. And if the bounce rate increases, it will negatively impact your website’s SEO.
With high-quantity and high-quality content, you won’t have to worry about the bounce rate. After all, users want value, which is hard to get in today’s time because not everyone focuses on it.
You Can Get More Backlinks
When you convert ebooks into blog posts or data into case studies, you get an opportunity to include internal and external links. You can also link from and to other websites for backlinks. We’ve already discussed how vital backlinks are for increasing a website’s Domain Authority (DA).
When you build authority with high-quality content, the process of getting backlinks becomes pretty easy. While podcasts are an excellent form of sharing content, we recommend you mix things up because otherwise, it may become difficult for your website to appear in the search results.
Your Website Stays Competitive
The competition in today’s time is increasing with each passing day. More and more people are taking their businesses online. It has made it difficult for quality websites to become famous.
But the thing with most websites is that they don’t have different forms of content. If they created some content some years back, it would be lying as it is. This is an excellent opportunity for you to shine and be different from your competitors.
But how exactly can you be different from others?
You have to repurpose your website’s content in the different forms we talked about at the beginning of this blog. You’ll always have an edge when you have different forms of content on your website. Repurposing content requires effort, and most businesses won’t put much effort into it.
Believe us when we say that your efforts will be worth it because you’ll get excellent returns from this great practice of content repurposing.
You Don't Have To Worry About New Content Ideas
It's pretty common to run out of content ideas after a while. It’s natural, and it happens with everyone. Rather than posting nothing at that time, we recommend you start repurposing your website’s old content.
Many websites with authority follow this practice and reap excellent results from it. When you repurpose content, you may get ideas on what more you can add to improve it. You can even get new ideas and create entirely different content.
Content repurposing has recently started becoming popular because some years back, there were two to three forms of content, and there wasn’t any need to change a website’s content. But now, each passing day brings with it a different form of content. Because of this, businesses have to stay up with it.
If you’re a business and still publishing content in the form of blogs, you have to read this blog because we covered everything about content repurposing. This blog will act as a comprehensive guide and help when you’ve run out of content ideas.
We recommend you bookmark this page and share the in-depth information with others. It is the best way to appreciate our efforts.