You’re a business owner and thinking about making a website to drive more traffic and increase sales. With so much information on the internet about creating a good website, you’re getting confused.
In today’s blog, we’ll help you remove clutter from your mind and focus on accurate information. Wrong or unnecessary information will not only waste your time but will also keep you away from focusing on the aspects that will help your website truly become your best seller. Consider this as a checklist to creating a good website for your business.
Without further delay, let us begin.
Pick a Good Domain Name
Picking a domain name is the first step for creating a website. Your website can’t exist without a name.
The address you put in at the top of a browser contains your domain name. The .com, .org, .gov part after a domain name is Domain extension.
Some people make the mistake of focusing only on the domain name. Although a Domain name is necessary, we cannot undermine the importance of a Domain extension.
Some things to keep in mind while choosing a domain name:
- It needs to be short
- It should not contain numbers.
- It should not contain hyphens.
- It should have a reasonable price.
Some websites from where you can buy a domain name:
- Network Solutions
There are many other websites from where you can buy a Domain name. But these four are among the best websites.
Choose a Hosting
The next step after choosing a Domain name is to select a website hosting provider.
A website hosting provider equips your website with all the tools & technologies essential to make it live. With hosting, anyone with your website’s URL can open it.
It is similar to getting an Identification card in a college. If you don’t have one, you’re officially not a student. But with the card, everything changes.
It would be best if you looked for these things when picking a website hosting provider:
- Make sure you buy a dedicated server.
- A shared server poses a threat to your website’s security, so don’t buy that.
- It should have a server interface.
- Check if the service provider performs maintenance.
- Make sure they can be easily contacted in case any issues arise.
Now that you know what to look for in a website hosting provider, it is time to know about some famous and trusted websites. Take a look at them below:
Most websites that provide Domain names also provide website hosting services.
Tell what your Business is All About
Letting your users know what your website is all about is vital. Your goal is not to confuse people but to make their lives better in some way.
Because of that, it is vital to display your website’s core idea on the homepage so that users that open your website know from the get-go what to expect.
Confusing your users is never a wise choice. They’ll choose other websites if they don’t get what they expected, or worse, not even know what your website is about.
So, make sure to use catchy text and images to showcase your products/services in the best light.
Also, make an effort to have a detailed “About” page. Try telling everything about your company and don’t forget to tell how people will benefit when they opt for your services.
Making your users feel valued is the best way to engage them.
Focus on Implementing an Efficient Content Management System (CMS)
Content Management System (CMS) is the backbone of your website. Without it being a part of your website, your website would behave as if it were handicapped.
All the content on the Homepage, About, Blog & Contact is added with Content Management System (CMS).
You can either choose from famous CMS systems or design your own. But if you’re a beginner, creating your own Content Management System (CMS) may seem next to impossible.
To overcome the issue, you can hire expert developers who can design a Content Management System (CMS).
And if you’ve decided to hire experts for the work, you need to tell them your requirements. If you don’t, they might design a Content Management System (CMS) similar to how they do for their other clients.
Your outcome is to get a custom-designed CMS exclusive for you. So, it will have features that may be insignificant to others, but they will be significant for you.
If you feel overwhelmed by the information above, here are some popular Content Management Systems:
These Content Management Systems are easy to use, with each having different features for different users.
So, pick a system that best suits your needs.
Website’s User Interface (UI) Helps Retain Users
User Interface is everything on a website that impacts users positively or negatively. The text font, text size, graphics, animations, and images affect user behavior.
Although they’re vital aspects of a website, people often don’t realize their value until it’s too late.
If your website is full of bugs, slow or unresponsive, a user will not stick on your website for too long.
For images, you need to keep the quality high and the size low. If their size is large, then it will take some seconds for your website to load. And in today’s fast-paced life, people won’t spend more than a few seconds waiting for your website to load.
Along with the images, the navigation of your website has to be logical and straightforward. Making it complicated will only confuse your users. Example- You found a website, and everything there seems perfect. You’ve been looking for their Contact page but haven’t found it for the last five minutes.
What would you do?
Most people would close the website. And the culprit for it is a lack of focus and logic in designing a navigation system.
Remember, while designing, always put yourself in the user’s shoes. And if you have some trouble understanding something, know that your users will also encounter them.
Don’t Forget Search Engine Optimization (SEO)
A website without Search Engine Optimization (SEO) is like coffee without coffee powder.
That’s how vital SEO is for your website.
With cutthroat competition to be at the top of their game, every business is trying hard to optimize their website as per the latest Search Engine Optimization (SEO) requirements defined by various search engines.
Some years back, a website’s content needed to contain specific keywords by which the search engines could rank a website. But people started exploiting this method and just included keywords without focusing on anything else and offering nothing to users.
The most famous search engine, Google, came to know about this issue, and now websites cannot rank only based on keywords in their content. Google’s Artificial Intelligence (AI) is improving every day. Google’s AI analyzes the content of websites at a deeper level now.
So, now it is an opportunity for genuine businesses to rise. They can now rise above the dirty marketing tactics that were once used by many websites.
For knowing in detail about SEO, this blog is the perfect resource.
Publish Content Regularly
Creating & Publishing content regularly on your website is vital. Your website directly shows users what your business is about.
So, publishing quality content on your website ensures that users can get all the information they need about your business.
Make sure you don’t go off-topic and write about unnecessary things that do not relate to your business in some way.
If you have too much on your plate, writing content can be challenging. Obviously, you don’t want to publish just about anything because you want quality.
So, you can choose to hire an expert content writer or hire an entire Content Marketing team if you have the budget.
Believe us, investing in a Content Marketing team will turn out to be fruitful for your business.
Use Call-to-action on your Website’s Pages
Call-to-action may seem like simple words. In reality, they work wonders for user engagement.
When users reach the end of a page on your website, you can make them do what you want.
If you want them to comment or share, they may do that.
And when you increase user engagement, search engines will notice that, and it will become another factor that will contribute to your website ranking at the top of search results.
Remember, Call-to-action needs to be a gentle reminder for the audience and not force them into doing something. They don’t owe you anything, and being too pushy would only decline the traffic on your website.
Some CTA’s you can use:
- Subscribe to our Newsletter
- Share your opinion in the comments
- Share with your friends
- Get Started
- Learn more
Implement Google Search Console on your Website
Google Search Console, previously known as Webmaster Tools, helps to analyze the data on your website.
With this tool, you can see the traffic, impressions, and clicks of your website.
You can also submit URLs of different pages of your website to Google Search Console. Then, the search engine will crawl your website, and you’ll see how Google will display your website in the search results.
Google Search Console will also give you alerts when they see any issues on your website. After fixing the problems, you can tell Google you’ve worked on them, and they’ll do another review of your website.
There’s a whole lot that you can do with Google Search Console.
Most often, website owners come to a standstill because they don’t analyze the data. But those who do end up becoming successful.
You can know more about Google Search Console here.
Don’t Complicate Forms
Forms on your website help get user information, and the user information can be used to send them newsletters or contact them in case of any query.
The forms on your website have to be simple and must not contain a lot of fields. Just basic information would be enough.
You don’t have to ask users their Date of Birth or other irrelevant details.
When users visit your website, they want proof that your business is genuine and can safely invest their money in your services.
Without any testimonials, users wouldn’t know what to expect from your product/service.
For that reason, you have to include Testimonials.
After you’ve delivered the work for a client, request them to leave a review about your services and how your work helped them.
If you can, provide your client’s email so that users on your website can confirm from them and know that you’re a genuine business.
We advise you to dedicate a separate page for testimonials.
Make sure all Pages are Functional
The last tip is to make sure that all the pages on your website are functional. Usually, when a website is in its early phases, some pages remain incomplete.
And when that website goes live, and users see an incomplete page, it leaves a negative impression.
Some users can even feel that your website is untrustworthy because of this issue.
So, make sure all your website’s pages are working before you make it go live.
It’s better to take your time, check everything works fine and make your website go live.
Making your website your best seller is not as hard as you think. With all the points mentioned in this post, you’ll have practical tips that you’ll be able to follow and bring positive results.
Remember being the best is all about being updated and adapting to new trends because something new will come after every few months. Stagnation will kill your growth.
Also, know that your website’s primary purpose is to serve real people and not artificial search engines. To make sure you’re doing it right, open your website as a first-time visitor and check the tone of the content. You aim to have a friendly and conversational tone so that people stick to your website.