Instagram is one of the most influential platforms for individuals, bigger brands, and struggling businesses.

Instagram was initially started as a photo-sharing app. But in today’s digital age, instagram has become one of the growing platforms for marketing, engagement and personal branding.

Instagram has millions of active users and a number of brands fighting for attention.

Due to the overcrowding on Instagram, people think that it's hard to grab attention and grow on it. If you are one of them, then this blog is for you.

In this blog, we will discuss how regularly posting quality content can boost your Instagram engagement.

“If you are capable of creating unique and useful content, then growing on instagram is way easier than you think.”

To prove this statement, I have a great example, which we’ll discuss later in this blog.

Let’s get started!

Why Instagram Growth Matters

Instagram is an important marketplace for both brands and individuals. Popularity and a higher number of users are the two key points why brands & individuals need to make their presence on instagram.

Instagram provides equal opportunities for both startups and well-established tech giant to market their products more effectively.

We agree that competition on instagram is fierce, but the rewards are worthy enough to fight that competition.

With a better instagram growth strategy, you can easily make your instagram profile shine above the crowd. Consistent posting of quality content can help you to convert your followers into loyal fans.

Regular Posting and Engagement with your followers are two important pillars of your instagram growth.

How to Turn Consistency into Instagram Success from Zero to Viral

The Instagram algorithm rewards the people who post consistently on Instagram by increasing engagement reach and showing it on the Explore page.

Because the instagram algorithm pushes posts of the regular creators, who keeps the users engaged on instagram for more time.

When you post consistently, you indicate on instagram that you are an active user, and the algorithm pushes your content more.

QUALITY + QUANTITY CAN MAKE A DIFFERENCE!

Along with regular posting, users need to also focus on quality. Quality posts encourage the users to engage more with the creator’s posts.

Maintaining a Balance Between Quality & Quantity is Art.

Quality Content Attracts Attention

High-Quality Content is Easy to Share

Consistently posting quality content helps to keep your profile more visible to online users. The more engaging your content is, the more chances you have of getting likes, comments, shares, and followings.

Types of Content that Perform Well on Instagram

Instagram is a great marketplace, and every visual content has a higher chance of getting more engagement. Content in the format of photos, videos, reels, and carousals has exploded recently due to its short and engaging format.

High-quality photos and well-designed informative carousals & storytelling videos are few that perform well.

Role of Authenticity

People value authentic content more than copied content. If you are able to create relevant content that connects with your audience on a personal level, then chances of engagement and sharing are already higher than those of 80% of creators.

For example, content like behind-the-scenes, personal challenges and other relevant posts that make people feel connected with you & your content.

Out of League Content & Virality

Nowadays, every instagram user is a content creator. Everyone is doing their best to go viral overnight. But first of all, we need to understand that Along with consistency and quality, creating something unique will make you shine in the crowd.

Bold ideas, unique approaches, and daring challenges may not always be rewarding, but they make your profile and presence unique. However, from past analytics, we have seen skyrocketing reach in this type of content.

Ankit Baiyanpuria’s 75 Hard Days Challenge

Being authentic and unique on social media is always rewarding, and Ankit’s success is one of the most suitable examples of it.

Ankit started his 75 hard days challenge on June 27/ 2023. And we know how well and consistently he completed the challenge.

What was the “75 Hard Days challenge?”

75 Hard Days challenge is a challenge taken by a fitness influencer named Ankit.

In this challenge, he consistently needs to do intense mental and physical training and stick to a disciplined timetable.

It wasn’t an easy task to publicly do that kind of intense training for 75 consecutive days. But he did, and the reward was completely worth it. Ankit not only transformed his health but also transformed his social media account.

People started to idolise him, and brands started to approach him for collaborations and promotions. Just by being unique and authentic, Ankit gained global recognition.

There are many more examples of how creating challenging content (along with authenticity) on social media can benefit businesses in elevating their credibility and popularity.

Shifting the Influencer Space

Ankit’s success on instagram reshaped the algorithm for being famous on it. After that, creators started to focus on creating quality and valuable content.

Now, instagram has a number of creators and influencers who are providing great value and educational content for free. However, Ankit’s content was to show his journey of achieving his goal by completing the challenge he’s taken but indirectly this journey spread tons of positivity and motivated many people to create some good content.

Growing with the Right Strategy

The art of Balancing between posting regularly & adding value is an art.

This art of balancing is the foundation of your instagram success. There is one question every creator needs to ask themselves before posting his content, “Is this content useful or inspiring.”

Tips for Staying Motivated for Regular Posting

Creators require a strong motivation for creating and posting valuable/educational content regularly. And this gets worse when creators don’t see immediate results.

Following are a few tips that will help you keep going.

  • Create a Content Calendar: This helps you plan your posts in advance so you don’t miss a single day.
  • Batch Content Creation: Creating content in batches is always helpful. It saves time, and you always have something to post.
  • Engage with the Audience: Build a stronger relationship with your followers by replying to their comments and messages. It helps you create a community that keeps you highly motivated.
  • Set Realistic Goals: Perfection is not the key. Aim for progress. If you want a stable instagram success, then it wouldn’t come overnight. Good things take time.

List of few Creators who are providing valuable Content for free.

Muhammad Salman: He is a really creative designer who uses his imagination, expertise, and AI tools in his design. He creates awesome social media posts, logos, website designs, logos and many more in just a few minutes. He not only shows his creativity but also tells the shortcuts and AI tools to speed up the complex design processes.

Shweena Krishnani: If you are struggling to generate leads for yourself or your client's business, then she offers lots of tips and tricks that actually work. She breaks down her script into 30-second or 1-minute reel videos so that it is easy for an Instagram audience to understand. If you want to learn briefly about her lead generation tricks, then you can visit her substack, too.

Muqadas: He is a growing content marketer on instagram. This creator shares the most valuable points about content marketing and how it works. According to Muqadas, good content leads you in the competition, and great content ensures your win in the competition.

TheMarketingSharuf: This creator is dedicated to offering great insights and tips for growing an instagram account. No matter if you are an individual or a business, Sharuf’s content is helpful to everyone.

Aarti Sachdeva: She is another rising indian social media marketing expert. She helps in building a strong online presence of entrepreneurs and other skilled professionals. She has already helped a number of businesses to thrive online. Explore the profile and gain valuable insights.

Several more creators are offering free educational content in different niches. You can explore more on instagram.

Pro Tip: A lot of people want to interact and explore more posts, which increases their knowledge and actually helps them. But they started to see irrelevant posts just after a few useful posts. If you are also facing that problem, then you need to personalise your feed and algorithm.

For personalising your feed, you need to follow those creators' accounts who you think provide valuable content for you. And for personalising algorithms, interact, like, share and comment on those posts that you want to see more.

If you did this for 2-3 days, the instagram feed and explore page will be customised to your preference and for your experience.

Let Us Help You Grow on Insta

Growing on instagram requires patience, time, effort & well-planned strategy. But with our strategic approach, it can become a powerful tool for your brand or business promotion.

If you are looking for an expert who can grow your business online then, connect today with the experts of Tabscap, the best digital marketing agency in Punjab.

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