Having a website that looks attractive on desktops or laptops is always an advantage. But if you want to get the full potential of your website, you must optimize it for mobile devices. To achieve a correct organic positioning in search engines, you must create an SEO strategy that helps you highlight your website.
If you want to optimize your site for mobile devices, you must improve its overall performance to ensure an excellent experience for the visitors. The first impression is quite important, and on a web page, it is a determining factor.
So, to achieve this, we’ll tell you some tips to improve the mobile SEO of your website.
Make Your Website Easy & Enjoyable To Use
When you offer an excellent experience to your users, Google will also enjoy it. You have to find out why people visit your page and what tasks they mainly do. You must design your website according to the results you want to obtain.
Do you want your users to call you? Make sure to put your phone number on the page where it is easily visible so that people can click on it. Do you want users to buy a product or service? Make the buy button stand out and make sure it works properly.
Take care of these small details to guide your visitors in a friendly way. If something frustrates a visitor, it will directly hurt you and your results. Test, improve and optimize your website’s mobile version constantly.
Make The Design Responsive
There are several ways to make your site available to smartphone users. The most important is responsive design. It is the technology that Google uses. With a responsive design, it is easy for Google to understand and index your website.
If you use WordPress, the design of your website can likely be adapted to all screens. Make sure to check how your page looks in Google Chrome's DevTools. If it doesn't show correctly on your screen, it's a good idea to talk to your web developer to fix the issues. You can also choose a different layout if the problem doesn’t resolve.
Increase Website’s Loading Speed
Loading speed is so important to Google that they launched the AMP (Accelerate Mobile Pages) project. It consists of a reduced HTML code that makes the websites run faster when accessed from a mobile device.
To check how fast the loading speed of a website is, we can do it with Google's PageSpeed Insights tool. With this tool, we can identify on a scale of 1 to 100 how fast the speed of a mobile website is. It also tells us which aspects we should improve based on our priorities.
Invest On Hosting
The number one tip for optimizing your mobile site speed is to invest in better web hosting. Many sites run on cheap hosts that share the server space with other web pages, which is not recommended.
Investing in a good plan from a reputable host will be a worthy investment. If you manage it correctly, it will pay for itself.
One of the aspects when optimizing the loading speed is the size of the images. Small size is essential in speeding up the loading process, both for search engines and users.
It is not recommended to upload HD images on your website. Doing this will only increase your website’s loading time. Scale the images to the most suitable size and make them less heavy with several free tools available on the internet.
Avoid Unnecessary Redirects
A redirect takes a user from one page to another. This leads to a good browsing experience if done right. But if it’s done wrong, the more redirects you use, the slower your site becomes.
When you have to implement redirects, try to have all of them point directly to the destination URL. Each redirect increases the loading time significantly. Having pages with more than one redirect will make the website load slower, both for the user and the search engines.
Many people fail to take care of redirects, which ends up slowing their website. So, if you think you’ve tried everything and still the problem persists, we highly recommend you try focusing on redirects.
Make sure your website is perfectly readable on mobile devices. Use different devices to check if the text is in order. When required, make the necessary modifications. Your website's text will significantly influence the user experience on your web pages.
We’ve also talked about including white spaces and having short paragraphs in one of our previous blogs. When you inculcate simple writing practices, the results will be seen both for the mobile and the desktop website.
Optimize Buttons On Your Website
Users can refuse to recheck your website if the buttons, links, or menu items do not work correctly. Designers sometimes don't consider the right size for buttons. If navigation is difficult or unnatural, most users won’t revisit your website.
You can do everything right, but if the buttons that take users to other pages on your website are not properly visible or clickable, then all your efforts will go down the drain.
Avoid Using Pop-up Windows
You may have seen some websites that blast so many pop-ups that you have no choice but to leave them. It is quite frustrating. The real irony is when you implement that same thing on your website.
Moreover, Google penalizes sites that use large pop-ups that promote newsletters, signup forms, or advertisements. These often get in the way of user navigation, preventing them from accessing a website’s content.
Using pop-up windows is not recommended. But if you must, make sure to comply with Google's rules because otherwise, you could get in trouble.
You have to check your Google Search Console to see if resources are blocked or not. Eliminate everything that blocks these elements and optimize the mobile version of your site.
Use Structured Data
Structured data is essential for all web pages. With structured data, you can describe the content of your page in a way that search engines can understand it.
Many people focus on structured data for the desktop version of their website. With the ever-increasing number of people using sites from their smartphones, your mobile website must have the same structured data as its desktop version. If you don’t do it, Google could get confused and not show it in the search results.
Make Call-To-Action Easy To Find
The goal of every website is to convert as many users as they can. Most people just say they want more conversions without actually working on it. But we don’t want you to do that.
Here’s an easy way to increase the conversion rate:
Make sure you display call-to-action (CTA) on your web pages. And ensure that it is not hidden somewhere where users have to put in extra effort to find it. Display it in a natural place, e.g., exactly where a page’s content ends. If you keep it at the bottom (where one can find Terms & Conditions), most users won’t even reach there, let alone know there’s a CTA.
Don’t keep the CTA similar to the page’s content. Separate it by making the text bold or italic. Do something different that will catch users’ attention.
Create A Thumb-Friendly Design
When you’re optimizing your website for mobile devices, make sure you keep it thumb-friendly. Most of the scrolling is done using a thumb. So, keep the important buttons within the finger’s reach so that users can easily click them.
When you do this, you’re making a smart move and taking care of small details that make a huge difference. The good news is, most competitors won’t work on it, meaning you’ll naturally gain an edge when you do it.
The mobile version of websites is essential in today’s smartphone dominated world. You have to do everything possible to optimize the mobile version of your website. The efforts you put in will not only be for Google or other search engines but for people who’ll directly interact with it.
Mobile SEO is not only about excellent content and lots of functionality. It is about creating a pleasant experience in your navigation, design, button placement, and many other things discussed in the blog. When you start working on all these aspects, we guarantee you’ll see a good organic position in the search engines.
Let this blog be the starting point on your way to the top!